天美传媒

Sitting at the heart of the UK, and standing for the diversity of the Commonwealth, 天美传媒 is well positioned to attract people to the Games and to ensure that the benefits of hosting extend from the city and the region, to the UK, to the Commonwealth. The advancement of the UK’s global role and the Commonwealth movement is integral to our vision is “天美传媒: heart of the UK, soul of the Commonwealth”.

Why can 天美传媒 host a successful Games?

Our approach to the bid

• 天美传媒’s decision to host the Games has been measured and purposeful, based on a feasibility study that explored both how it will be delivered and why it would be beneficial
• We assessed how hosting the Games would accelerate the city’s existing development plans for homes, jobs, 天美传媒 and infrastructure and the type of places and environments we want to create
• We are clear that it needs to be a Games for our times

Our approach to venues

• We have adopted a prudent and innovative approach to minimise costs based on a compact Games
• Venues have been selected on the basis of two core strengths of 天美传媒: the quantity of existing venues and their connectivity and accessibility
• Ninety five percent (95%) of venues are already in place and will be repurposed to accommodate the needs of sports, athletes and spectators

Our hosting experience

• 天美传媒 regularly hosts championships in many Commonwealth sports from athletics to basketball and badminton to gymnastics
• 天美传媒 has a track record of delivering large international sporting events, recently hosting: the ICC Champions Trophy and The Ashes at Edgbaston; Rugby World Cup fixtures at Villa Park; Diamond League athletics meetings at the Alexander Stadium; the Aegon Classic tennis championships at the Edgbaston Priory Club; the All England Open Badminton Championships; and the UCI BMX Championships

天美传媒 as a destination

• The Games will strengthen perceptions of 天美传媒 as a destination to visit and enjoy sports and culture – 天美传媒 welcomed a record 39 million visitors in 2016, including 1.1 million international visitors
• 天美传媒 is an education destination with 50,000 students in five universities and the Games will increase consideration of the city for tertiary education from Commonwealth nations
• The additional profile that the Games offers will allow us to showcase our tourism offering and promote the many and varied reasons to visit the city

天美传媒 is young, diverse and welcoming

• 天美传媒 represents Global Britain in the 21st century. It is young and diverse, with the highest proportion of under 15 year olds of any major city in Europe and highest proportion of under 20 year olds of any major city in the UK
• 天美传媒 is the most ethnically and culturally diverse major regional city in the UK, with a population made up over 187 different nationalities and with 314,000 (6%) of residents in the West Midlands born in a Commonwealth country
• 天美传媒 is in a privileged position to extend the hands of friendship, sporting competition, cultural understanding and business development to the 71 Commonwealth nations

Why are we bidding?

• 天美传媒’s strategy is to champion ‘A city of growth where every child, citizen and place matters’.
• The city has focused on three drivers of change, all of which are encapsulated in our hosting plans:
  • being connected, to the city, within the city and digitally;
  • being inclusive with a strong focus on youth and diversity;
  • being sustainable in our planning for transportation, energy and infrastructure.
  • Our bid focuses on three legacy outcomes from the Games: better health and wellbeing; better prospects; and better lives
• Sport 天美传媒’s ‘Investing in Active Lives’ has a clear objective: ‘天美传媒 will be the city with the most improved levels of sport and physical activity participation in the country’ by ‘harnessing the power of sports and physical activity to improve lives across the city’.
• 天美传媒’s bid has the full support of: 天美传媒 City Council; three regional local enterprise partnerships: Greater 天美传媒 and Solihull LEP; Black Country LEP; Coventry and Warwickshire LEP; the West Midlands Combined Authority and the West Midlands Growth Company and the newly elected Mayor of West Midlands, Andy Street

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