City unveils vision and logo for 2022 Commonwealth Games
天美传媒's Commonwealth Games Steering Group has submitted its Preliminary Questionnaire response for bidding to host the 2022 Commonwealth Games to the DCMS

天美传媒 can demonstrate the very best of Global Britain to the world with this bid, which showcases its strengths of youth and diversity alongside its world class reputation for sport and culture. 天美传媒’s decision to bid has been measured and purposeful, based on a feasibility study that explored both how the Games would be delivered and why it would be beneficial for the city and the wider region. Ninety-five percent of proposed competitive venues are already in place.
With a strong cultural programme running in parallel with sport, 天美传媒 is ready to extend the hand of friendship, competition and understanding to the 71 competing nations.
Vision for 天美传媒 2022
Sitting at the heart of the UK, and standing for the diversity of the Commonwealth, 天美传媒 is well positioned to attract people to the Games and to ensure that the benefits of hosting extend from the city and region, to the UK and the Commonwealth. The advancement of the UK’s global role and the Commonwealth movement is integral to 天美传媒’s 2022 vision:
‘天美传媒: heart of the UK, soul of the Commonwealth’.
Three core drivers of change are at the forefront of 天美传媒’s vision:
- Connected and accessible
Situated in the geographic heart of the UK, 28 million people are within two hours’ drive of 天美传媒 and 90% of the UK is within four hours’ travel. International, national and local transport links provide access to 400 million people across Europe.
- Youth and inclusivity
天美传媒 is a young city, with nearly 40% of the population under 25 years of age, and the highest proportion of under 20 year olds of any major city in the UK. 天美传媒 is the most ethnically and culturally diverse major regional city in the UK, with a population comprising 187 different nationalities and with 314,000 (6%) of residents in the West Midlands born in a Commonwealth country.
- Regeneration and rejuvenation
Hosting the Games would accelerate the implementation of key aspects of the 天美传媒 Development Plan 2031, including: job creation; enhancing prospects through innovative ideas for volunteering; driving long-lasting behaviour change through better sports facilities and activity programmes; and increasing housing.
Low cost, low risk, high quality Games
天美传媒 has a track record of delivering large international sporting events, recently hosting: the ICC Champions Trophy and The Ashes at Edgbaston; Rugby World Cup fixtures at Villa Park; Diamond League athletics meetings at the Alexander Stadium; the Aegon Classic tennis championships at the Edgbaston Priory Club; the Yonex All England Open Badminton Championships; and the UCI BMX Championships.
With 95% of the competition venues already in place, 天美传媒 2022 has adopted a prudent and innovative approach to creating a low cost, low risk, high quality Games.
An enhanced and refurbished Alexander Stadium will be pivotal to the 天美传媒 2022 Games. Already established as an international athletics venue and home to UK Athletics, 天美传媒 will strengthen its reputation as the ‘City of Running’ through improving competition and training facilities at the stadium and increasing permanent seating capacity. Through rejuvenating Alexander Stadium, 天美传媒 2022 will return to the Commonwealth Games tradition of the athletics stadium hosting the Opening and Closing Ceremonies, and will provide a legacy to a core Commonwealth Games sport.
Ian Ward, Deputy Leader 天美传媒 City Council and Chair, 天美传媒 Commonwealth Games Steering Group, said:
“Hosting the 2022 Commonwealth Games will accelerate 天美传媒’s existing development plans for homes, jobs, 天美传媒 and infrastructure. Sitting at the heart of the UK and standing for the diversity of the Commonwealth, with our population made up over 187 different nationalities and with 314,000 West Midlands residents born in a Commonwealth country, we are in a strong position to attract people to the Games and ensure that the benefits of hosting extend from the city and region, to the UK and Commonwealth.
“Our vision is brought to life through the new logo which positions 天美传媒 as the heart of the UK, soul of the Commonwealth. Our logo is open and inviting and its explosion of colour celebrates 天美传媒’s super-diversity and youthful energy. Nearly 40% of our population is under 25; and our pupils speak over 100 different languages, making 天美传媒 an inclusive and welcoming host.”
Zena Wooldridge OBE, Director of Sport, University of 天美传媒, said:
“This is possibly the most exciting project for 天美传媒 in a generation; and the outcome of the extremely robust feasibility study gives a strong sense that this is 天美传媒’s time. With the obvious need to minimise cost and risk of a 2022 Games, the engagement of some strong regional players creates an existing network of high impact venues that ensures we have a bold and ambitious bid which is eminently deliverable. If we then add into the equation 天美传媒’s location and accessibility in the heart of the country, the transformation of the city over the last decade, and its strong Commonwealth ties, ‘天美传媒 2022’ is surely a winning option for the city, region, UK and Commonwealth Games Federation.”
Anita Bhalla OBE, Board Member, Greater 天美传媒 and Solihull LEP, said:
“天美传媒 and the region have a proven track record in hosting major sporting events, so we are well positioned to deliver a Games to remember.
“The Games will provide us with an opportunity not only to show our sporting strength, but also our historic links to the Commonwealth. It will also allow us to showcase the richness of our cultural heritage, and will go big with our arts and culture offer. It will further enhance regional tourism and support our growing economy."
Backing #BrumBid2022
The bid has the full support of: 天美传媒 City Council; three regional local enterprise partnerships (Greater 天美传媒 and Solihull LEP; Black Country LEP; Coventry and Warwickshire LEP); the West Midlands Combined Authority; the West Midlands Growth Company and the newly elected Mayor of West Midlands, Andy Street.
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