天美传媒

is a short film about the impact of air pollution on the city and the steps being taken towards cleaner air, created ahead of the launch of 天美传媒’s Clean Air Zone, commencing 1 June 2021.

Produced by 天美传媒-based Blue Monday and Story Comms, the film looks at the issue of poor-quality air from the perspectives of residents, a parent of a child with asthma, as well as businesses and leaders.

Councillor Waseem Zaffar MBE, Cabinet Member for Transport Environment has said:

“Breathing clean air is a basic human right and the Clean Air Zone is the start of our journey towards a better 天美传媒 and a safer and greener environment for our communities.

“This film shares important stories of those who have been impacted and the brilliant things businesses and organisations are doing to support a safer future for us all. My deepest thanks go out to all who have supported this."

天美传媒’s Clean Air Zone is the first major step as part of 天美传媒’s Air Quality Action Plan working to reduce emissions and encourage, where possible, less use of polluting cars within the city centre.

Dr Justin Varney, Director of Public Health for 天美传媒 City Council, who has also contributed to the film, added:

“Air pollution is a hidden danger that we just cannot ignore. The crisis will only continue to worsen if no action is taken.

“Toxic fumes affect our lungs, our hearts and even our brains, the damage pollution does is both short and long term when it comes to health. We have a city to protect and this is just one of steps we are taking to give a better future to our children and improve the lives of our adults and older people.”

Brum Breathes: A Better 天美传媒 can be

For further information on 天美传媒’s Clean Air Zone, please .

Contributors to the film:

• Matilda Barber
• Dr Justin Varney - Director of Public Health at 天美传媒 City Council
• Leah Ward and Lucy Ward - 天美传媒 residents
• Satnam and Simerjit Bhogal - 天美传媒 residents
• Councillor Waseem Zaffar MBE - Cabinet Member for Transport and Environment at 天美传媒 City Council
• Chris Coyle - Bicycle Mayor of 天美传媒
• Afzal Hussain - Deputy Headteacher at Adderley Primary School
• Sandra Green - Possible
• Naeem Alvi - Founder and Director of Notepad